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Friday’s Illegal Ad: Motorcycling is Always Risky

October 23, 2009

Friday’s Illegal Ad: Motorcycling is Always Risky

By Kiran Aditham

Grey Worldwide, Melbourne launched this slightly hair-raising spot for the Transport Accident Commission that says motorcyclists face 38 times more risk of death or serious injury at every twist n’ turn of a commute. The ad says “It’s up to you to reduce the risk” though it doesn’t specifically say how. Our guess is just to stop pretending you’re Jason Bourne every morning on the way to work.


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One Comment leave one →
  1. October 28, 2009 2:23 am

    Good editing of whip pans in transitions. Too bad they had to kill that last rider to make that movie.

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